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Genting Hotel, Birmingham, United Kingdom.
What did Hotel Solutions Partnership achieve for the client?
We provided a comprehensive pre-opening management service which included providing an experienced general manager 12 months before the hotel’s opening and supplying advice as and when needed from a group of domain specialists.
Genting Hotel is located within the UK’s first integrated destination leisure complex in Birmingham, United Kingdom. It has 170 rooms, a floor of luxury suites, a spa, bar and restaurant. The anchors a complex with designer shopping boutiques, an 11-screen cinema, a Genting Super Casino, night club and a wide range of international restaurants.
Genting, a large Malaysian company has little experience in the UK hotel industry. In the UK, they do not have a hotel team. Because the hotel’s policies have to accommodate Genting’s gaming culture, they did not want to sign a management contract with an established hotel brand but wanted to develop their own brand and operate it themselves.