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A private family fund is looking to diversify its investments by investing in the hotel sector.
The plan is to acquire or develop properties as part of a portfolio of upmarket boutique hotels in various locations, between 30 and 60 rooms, designed by renowned interior architects. Hotel Solutions Partnership was engaged to assist with hotel acquisition advice.
What did Hotel Solutions Partnership achieve for the client?
A report was delivered, detailing the foregoing research together with conclusions on the potential market positioning and economic indicators, including hotel occupancy level, ADR and RevPAR. The recommendations were used to inform the acquisition process and negotiations with the seller.
HSP recommended that in a US-dominated tourist market like Rome, a fledgling hotel management company would benefit from collaborating with an established international hotel company in order to establish itself in the market.
HSP also detailed recommended next steps for this project:
Meanwhile, HSP will work closely with the client’s designers to establish a strategic vision for the planned hotel management company for the portfolio of hotels.
A mid-market hotel property in Rome has been identified as a potential asset to acquire as part of the portfolio. The client recognises the potential for redevelopment of the hotel which has a rich history in that it used to be a former Vatican library and subsequently a convent. The property boasts large bedrooms, an internal courtyard and potential for rooftop terraces.
The client approached HSP to carry out a market study in order to identify the potential market positioning for the redeveloped hotel.
The client desires
HSP proposed to start with a competitive set and market study, involving:-