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A quoted Irish company owning and operating hotels in Ireland and Spain.
What did Hotel Solutions Partnership achieve for the client?
A route map to success addressing quick wins and medium term opportunities in each of
As a result of internal discussion post completion, the client re-engaged HSP to deliver aspects of the Revenue Management route-map.
The hotel is a 4 star country hotel located in the suburbs of Dublin. It aims to be the number one hotel for conferencing, leisure and weddings in the area. The hotel was recently awarded Hotel of the Year by the AA. Clearly, the client has an excellent operation at the hotel but it was felt that nevertheless the business could generate more revenues and deliver more profits from today’s market with more aggressive sales and marketing management, room revenue management, and possibly room refurbishment.
Drive for short and medium term room revenue and rooms profitability
Review the F&B operation
Identify Quick Wins (requiring no capital expenditure) and Medium Term Opportunities.
We assembled a team from the UK (Ian Graham and Ghislaine Oliver), Ireland (Dorothy Cusack) and the USA (Steven Juliusburger).
A Dropbox was provided for client and team. Data and reports requested by our team were filed in Dropbox by the client. Our team then reviewed the data and reports reviewed. External sources of knowledge consulted included STR Global and Tripadvisor comments. The client’s website was reviewed as were the websites of competitors. The original architectural designs were reviewed.
All the senior managed team were interviewed as well as certain providers of technology tools. All the team experienced the customer journey – different check in dates; different room types, midweek, weekend, F&B outlets including observing weddings and events being delivered. Several hotel and restaurant competitors were visited.
The team shared ideas, challenged recommendations and made sure conclusions in one area were consistent with conclusions in another and developed recommendations. The advisory team met with the hotel’s executive team and presented findings and recommendations. What did Hotel Solutions Partnership achieve for the client?