Gideon Dean

Gideon Dean works mostly in the fields of online and social commerce, media and content strategies and digital business evolution. Equally comfortable at executive or hotel level engagements, hotel and travel distribution and technology continue to be his passion and focus.

Currently, Gideon is engaged in a number e-commerce projects, both as investor and advisor and consultant.

He is a 25 year veteran of the hotel and travel industry with specific experience in technology marketing, product management and media areas. Much of this time has been spent in senior executive roles directing global scale projects, developing product and go-to-market strategies. Gideon has a particular skills in business engineering and product integration.

Beginning his career as a hotelier with Southern Suns Group, Gideon then joined Utell International and Reed Travel Group, in sales, product management and marketing roles before moving to Pegasus Solutions.

At Pegasus, he held a variety of roles from head of business development internationally, SVP of International Operations and after moving to the USA, SVP Global Sales, Account Management and Service Delivery. In this role, Gideon was responsible for all customer side processes and functions from sales through implementation and life cycle management.

Following a period with TIG Global as SVP Sales and Marketing, particularly focused on new generation eCommerce solutions and web services, Gideon joined Questex Media Group as Executive VP of the Travel Hospitality Group. In this role, he was responsible for transitioning the business from traditional mixed media to a majority digital media service.

A graduate of Witwatersrand Technikon Hotel School, Gideon is also a visiting fellow at the University of Surrey (UK).

Associated Areas of Expertise

Booking engine selection Read more >

Business turnaround Read more >

Central reservation systems (CIS) Read more >

Content management Read more >

Customer relationship management Read more >

Distribution channel management Read more >

E-commerce Read more >

IT strategy and investment planning Read more >

Leadership development Read more >

Management development and training Read more >

Mobile phone application technologies Read more >

Organisational development Read more >

Private label service agreements Read more >

Web site development Read more >

M.I.C.E. segment analysis and profitability Read more >

Segmentation analysis Read more >

Total account management Read more >