Ewa Kossakowska

Ewa Kossakowska has 25 year's experience in the hospitality, travel and tourism industry. Recent assignments within the network of Hotel Solutions Partnerships include:  

Ewa brings to the team strong working relationships with the regional hospitality, tourism and travel sector, with a wealth of contacts within the industry. She is the founder of the Polish consultancy 'E.M.K.Hospitality Consulting' which provides consultancy to hotels and tourism and travel-related companies in the following areas. 

• Sales and marketing expertise to existing hotels
• Revenue management and pricing strategy
• Reservation channel management
• PR and advertising
• Market study and research for planned hotels
• Website analysis aimed at increasing the ratio of bookers to lookers
• Operational quality and departmental audits in sales and marketing
• Implications of EURO 2012 to hotels
• Sales and marketing action plans to increase revenues from corporate, MICE and leisure segments
• Collaboration with TPIs, BTAs, tour operators and travel agents
• Business plans for hotels
• Advising on tourism and destination marketing strategies

From 1999 to 2005, Ewa worked in Poland as a sales and marketing director for Global Hotels Development S.A., the then preferred developer of new Holiday Inn hotels in Poland (Holiday Inn Gdansk, Holiday Inn Wroclaw, Holiday Inn Krakow, Express by Holiday Inn Krakow) and as assistant sales and marketing director for InterContinental Warsaw.  She had responsibility for hotels' pre-opening, opening and post-opening processes within sales and marketing for the hotels as well as brand development and brand building in the market.  During her six years with IHG hotels, she developed and delivered robust sales and marketing strategies, resulting in significant growth. 

Earlier, Ewa worked as commercial director for Poland for Global Group of Companies Ltd - which had the exclusive master franchisee agreement with EuroDollar Car Rental/National Car Rental.  She created and implemented all sales and marketing programmes and internal accounting systems for domestic and international contractors, operating procedures, recruited staff and run full customer service training programmes for staff.  Prior to 1991, Ewa was marketing and operating manager at Orbis Car Rental, which was the sole representative of Avis, Hertz and Europcar in Poland. 

Since graduating in 1984, Ewa has worked with many businesses across the world and has established an excellent reputation as a helpful colleague and motivational leader with sales and marketing, operational and management skills.  Ewa is a graduate of Central School of Planning & Statistics (nowadays Warsaw School of Economics) at the faculty - Economics in Tourism. 

Associated Areas of Expertise

Booking engine selection Read more >

Boutique hotels Read more >

Destination management Read more >

Development strategy Read more >

Distribution channel management Read more >

Due diligence Read more >

Market entry and exit Read more >

Pricing Read more >

Sales and marketing management Read more >

Strategic planning Read more >

Tour operator contracting Read more >

Tourism development planning Read more >

Web site development Read more >

Yield management Read more >