hoteldoctor
The client
The board of directors of a privately-held company owning and operating a 144 room hotel.
Background
Situated in the south-east of England, the building is on the site of a royal palace and now trades as a country house hotel. It is set in green acres with a small golf course, undeveloped stable bock and is located in a town populated by high net worth residents, as well as some light industry.
Consultants: Ian Graham and Doreen Boulding
Project objective
Using hoteldoctor™ to understand the business's value proposition and capabilities, potential market size and competition, with estimates of market share of revenue and efficiency of conversion to EBITDA.
Project scope
The hotel's the key performance indictors (KPI) were analysed from the following data.
- Hotel occupancy and average rate by segment and by period
- GDS and web site delivery reports
- Traffic reports for the web site
- TravelCLICK reports
- Deloitte RGI analysis or their equivalents
- Benchmarking cost performance on a Per Available Room and Per Occupied room against first quartile UK provincial performance as reported by TRI
- Reviewing the current sales and marketing plan and sales action plan
- Reviewing major business and leisure accounts
Methodology
The consultants spent two days at the hotel with the executive team, visited the hotel's competitors and performed such research as was necessary. Several meetings were held with the board.
Results
- Attributed hotel profit trends to specific causes
- Recommended the necessary elements of a change programme and provided ROI on proposed client side and consulting investment
- Developed detail on seven separate and interlocking work streams to address each element of change
- Proposed fully-costed and resourced solution
Please do contact us to discuss without obligation how we can help you.
Associated Experts
Ian Graham: leads and contributes to complex advisory assignments for hotel owners and operators around the world, leveraging his deep understanding of the goals of the guest, the hotelier, the investor, the lender and the brand owner - and all this from a unique base of experience that has seen him working on hotel issues in more than 60 countries
Read more >Associated Areas of Expertise
Benchmarking performance Read more >
Boutique hotels Read more >
Brand management Read more >
Business turnaround Read more >
Central reservation systems (CIS) Read more >
Change management Read more >
Content management Read more >
Customer relationship management Read more >
Distribution channel management Read more >
E-commerce Read more >
Finance Read more >
Franchisee and relationship management Read more >
Food and beverage management Read more >
General management Read more >
Golf course, marina and other recreational facilities Read more >
Human resources Read more >
Leadership development Read more >
Management development and training Read more >
Organisational development Read more >
Performance management Read more >
Pricing Read more >
Process design Read more >
Process improvement Read more >
Procurement Read more >
Renovation programme management Read more >
Room management Read more >
Sales and marketing management Read more >
Service strategy and skills Read more >
Standard operating procedures Read more >
Strategic planning Read more >
Tour operator contracting Read more >
