Concept study
Client: a UK registered development company
Background
This unique location is situated at an altitude of 1500 metres, one hour from Geneva and set in a conservation area of outstanding natural beauty. The destination offers ski-in/ ski-out access to the largest skiing area in the world, the Portes du Soleil.
Consultant/s: Katrina Craig
Project objective
The project was to be managed in two phases.
- Phase one: build a chalet village destination and luxury hotel residence consisting of four chalet buildings with leisure facilities
- Phase two: develop detached luxury chalets surrounding the village
Project scope
- Preparation of project study which includes concept, projected financials and scheme for investors
- Preparation of operations concept, detailing rooms, food and beverage, and housekeeping style
- Assembly of design team
- Preparation of design guidelines
- Vetting of management companies
- Sales and marketing assistance
- Procurement advice
Methodology
- Almost 30 potential hotel and chalet operators were interviewed to identify the top three potential operators, who were then introduced to the client
- All existing architectural plans were reviewed and commented on; the appointment of a design practice with experience in hotel design was recommended
- In preparing the design guidelines for the project team, some of the leading chalet hotels in the French Alps were visited and consultations were conducted with the leading ski travel agents and chalet operators to establish the benchmark for a premium, user-friendly and easy-to-operate ski resort
- The construction costs estimated by the cost consultant were reviewed and suggestions were put forward to reduce development cost
Results
- The client now has the opportunity to build a chalet village that will have both enduring aesthetic appeal and higher financial returns than originally envisioned
- Following a two-year review period, the planning consent and permit to construct in an area of outstanding national beauty was granted
Please do contact us to discuss without obligation how we can help you.
Associated Experts
Katrina Craig: helps her clients acquire, develop and reposition hotels, clubs and resorts in the United Kingdom, Europe and the Asia-Pacific region. She leads and supports the entire development process from preparing a coherent business plan, through project team assembly, operator selection, fundraising, design development, cash flow planning to market launch.
Read more >Associated Areas of Expertise
Architectural design Read more >
Boutique hotels Read more >
Concept planning Read more >
Design reviews Read more >
Development strategy Read more >
Hotel operator selection Read more >
Investment appraisal Read more >
Legal affairs Read more >
Market entry and exit Read more >
Product definition and launch Read more >
Project management Read more >
RFP and tender management Read more >
Resorts Read more >
Shared ownership (condominium, time share, fractional) Read more >
Site development Read more >
Spa health and fitness management Read more >
Strategic planning Read more >