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North America: +1 (800) 806 0481

Strategic planning

Our advisory services are available to support a hotel client in all or some elements of: 1. Mission and objectives 2. Environmental scanning - internal competencies, external environment, competition 3. Strategy formulation - leveraging points of differentiation; building value 4. Strategy implementation - organising and motivating all resources; communication 5. Evaluation and control - KPIs, measurements, changes

Case Studies

Case Study 1: Resort Turnaround Read more >

Case Study 2: Should we bid to buy this integrated resort? Read more >

Case Study 3: Enabling strategic growth Read more >

Associated Experts

Ian Graham

Ian Graham: leads and contributes to complex advisory assignments for hotel owners and operators around the world, leveraging his deep understanding of the goals of the guest, the hotelier, the investor, the lender and the brand owner - and all this from a unique base of experience that has seen him working on hotel issues in more than 60 countries.

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Katrina Craig

Katrina Craig: helps her clients acquire, develop and reposition hotels, clubs and resorts in the United Kingdom, Europe and the Asia-Pacific region. She leads and supports the entire development process from preparing a coherent business plan, through project team assembly, operator selection, fundraising, design development, cash flow planning to market launch.

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Stephan Juliusburger

Stephan Juliusburger: creates, develops, and delivers innovative food environments for every hospitality sector.

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Ewa Kossakowska

Ewa Kossakowska: improves the sales and marketing processes in existing hotels, as well as delivering market research for planned hotels.

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Ibrahim Koura

Ibrahim Koura : provides consultancy services based on 40 years' experience with ITT Sheraton, Rezidor, Almullah Group and others in financial, asset and general management, and business development.

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Petra Deuter

Petra Deuter: provides business advice and executive change/interim management for hotels and resorts of all sizes, worldwide. She has an impressive track record of growing revenues through multiple channels in different sectors of the service industry.

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Manuel Sanchez

Manuel Sanchez: assists resort owners and operators with both strategic and tactical advice, anchored in his 25 years of executive experience in the direction and management of Spanish resorts.

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Dorothy Cusack

Dorothy Cusack: is an accomplished and practiced business professional with extensive experience in the UK, Irish, EU and US hospitality markets.

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Richard Coates

Richard Coates: is an experienced advisor offering strategy development, business and marketing planning services to the hospitality, tourism and travel sector.

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Mark Godfrey

Mark Godfrey: offers clients practical advice specializing in the Independent Hotel sector, using his knowledge and experience of development and refurbishment in the repositioning of businesses. He works with clients to assess growth strategies, repositioning potential and turnaround projects.

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Philippe Maricq

Philippe Maricq: advises on processes and technologies to mitigate risk - operational, administrative and financial. His flexible yet disciplined and structured approach evaluates, improves and finally adds value to hotels. And his approach has also led to turnaround in some hotels. He brings what he calls Constructive Auditing, providing advice over the long term, implementing improvements to the management of risk over the long term and in so doing builds bridges between operations and the Board and shareholders.

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Niall Murray

Niall Murray: specializes in large integrated resorts, casinos and hotels, with a particular focus on strategic and operations development, pre-opening, quality guest service, performance optimization and human resource development.

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Cindy Miller

Cindy Miller: Cindy Miller is a strategic marketing and media production executive specializing in creating long-term marketing strategies for companies and organizations. Adept at reinvigorating existing brands and creating new ones, she immerses herself into her client's organizations in order to assess strengths and weaknesses in their current communications and operations channels

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