Strategic planning
Our advisory services are available to support a hotel client in all or some elements of: 1. Mission and objectives 2. Environmental scanning – internal competencies, external environment, competition 3. Strategy formulation – leveraging points of differentiation; building value 4. Strategy implementation – organising and motivating all resources; communication 5. Evaluation and control – KPIs, measurements, changes
Case Studies
Case Study 1: Broken Technology Read more >
Case Study 2: Enabling strategic growth Read more >
Case Study 3: Dominating an emerging market Read more >
Associated Experts

Ian Graham: leads and contributes to complex advisory assignments for hotel owners and operators around the world, leveraging his deep understanding of the goals of the guest, the hotelier, the investor, the lender and the brand owner - and all this from a unique base of experience that has seen him working on hotel issues in more than 60 countries
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Katrina Craig: helps her clients acquire, develop and reposition hotels, clubs and resorts in the United Kingdom, Europe and the Asia-Pacific region. She leads and supports the entire development process from preparing a coherent business plan, through project team assembly, operator selection, fundraising, design development, cash flow planning to market launch.
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Ewa Kossakowska: improves the sales and marketing processes in existing hotels, as well as delivering market research for planned hotels.
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Ibrahim Koura : provides consultancy services based on 40 years' experience with ITT Sheraton, Rezidor, Almullah Group and others in financial, asset and general management, and business development.
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Manuel Sanchez: assists resort owners and operators with both strategic and tactical advice, anchored in his 25 years of executive experience in the direction and management of Spanish resorts.
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Joseph A. Rogan: is an accomplished, commercially-astute professional in the fields of sales, marketing, account development, revenue generation and meeting intelligence strategies.
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