Brand management
Our advisory services will address the application of marketing techniques to a specific hotel concept, hotel or element of a hotel (e.g. restaurant / spa). It seeks to increase a product's or service’s perceived value to the hotel customer and hotel guest and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect will continue with future purchases. This may increase sales by making a comparison with competing hotels more favorable. It may also enable the hotel operator to charge more. Brand management is a broader and more strategic service than marketing alone.
Case Studies
Case Study 1: Standard Operating Procedures Read more >
Case Study 2: Enabling strategic growth Read more >
Case Study 3: Dominating an emerging market Read more >
Associated Experts
Ian Graham: leads and contributes to complex advisory assignments for hotel owners and operators around the world, leveraging his deep understanding of the goals of the guest, the hotelier, the investor, the lender and the brand owner - and all this from a unique base of experience that has seen him working on hotel issues in more than 60 countries
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Katrina Craig: helps her clients acquire, develop and reposition hotels, clubs and resorts in the United Kingdom, Europe and the Asia-Pacific region. She leads and supports the entire development process from preparing a coherent business plan, through project team assembly, operator selection, fundraising, design development, cash flow planning to market launch.
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Petra Deuter: has a strong track record of growing revenues through multiple channels and is an excellent leader of, and member of, teams driving profit initiatives throughout the Americas and Europe
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Deidre Renniers: provides interior design advice and direction from her Singapore Office in respect of the refurbishment or development of hotels to ensure that the overall vision and intended character is adhered to. She is an Interior Design graduate of the University of Johannesburg.
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