Boutique hotels

Our advisory services will be in connection with hotels that are intimate, usually luxurious or quirky. Boutique hotels differentiate themselves from larger chain/branded hotels providing more personalised accommodation and services / facilities. Sometimes known as "design hotels" or "lifestyle hotels", boutique hotels are furnished in a themed, stylish and/or aspirational manner. They usually are considerably smaller than mainstream hotels, often ranging from 3 to 50 guest rooms.

Case Studies

Case Study 1: Changing from chain affiliation to become independent Read more >

Case Study 2: Resort repositioning Read more >

Case Study 3: Concept study Read more >

Associated Experts

Katrina Craig: helps her clients acquire, develop and reposition hotels, clubs and resorts in the United Kingdom, Europe and the Asia-Pacific region. She leads and supports the entire development process from preparing a coherent business plan, through project team assembly, operator selection, fundraising, design development, cash flow planning to market launch.

Stephan Juliusburger: creates, develops, and delivers innovative food environments for every hospitality sector.

Ewa Kossakowska: improves the sales and marketing processes in existing hotels, as well as delivering market research for planned hotels.

Duncan MacArthur: offers clients straightforward advice to improve all aspects of operational excellence in hotels, resorts and mixed use developments including those with leisure components such as Golf and Spa

Petra Deuter: provides business advice and executive change/interim management for hotels and resorts of all sizes, worldwide. She has an impressive track record of growing revenues through multiple channels in different sectors of the service industry.

Deirdre Renniers: provides interior design advice and direction from her Singapore Office in respect of the refurbishment or development of hotels to ensure that the overall vision and intended character is adhered to. She is an Interior Design graduate of the University of Johannesburg.

Mark Godfrey: offers clients practical advice specializing in the Independent Hotel sector, using his knowledge and experience of development and refurbishment in the repositioning of businesses. He works with clients to assess growth strategies, repositioning potential and turnaround projects.

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